Brew City Partners

Campaign strategy & planning

• audience research and targeting
• goal setting and KPI definition
• platform and tactical decisions
• budget allocation and bid strategies

Ad creation & optimization

• write compelling ads for each platform
• A/B testing for continuous improvement
• landing page optimization for higher conversion rates
• sequential messaging

Advanced targeting techniques

• behavioral and interest-based targeting
• retargeting and lookalike targeting
• geotargeting and hyper-local
• search keyword targeting

Analytics & performance tracking

• set up conversion tracking
• identify and track key metrics, understand the impact on your bottom line
• make data-informed decisions about your ad spend to improve business outcomes

Budget management & ROI optimization

• effective budget allocation across platforms and campaigns
• track and improve on return on ad spend (ROAS)
• scale campaigns while maintaining profitability

Expertise across the digital spectrum

1. Paid search ads
   • Boost your SEO strategy with a paid search approach to maintain the advantage in a competitive field.
2. Paid social ads
   • Run highly optimized ad campaigns on Meta, TikTok, SnapChat, LinkedIn and Reddit. We can help you get the most out of each of the walled gardens of social media with integrated audience and messaging planning.
3. Digital video ads
   • Maximize the impact of your message with a video ad series across YouTube, Twitch, streaming services and other connected devices (CTV).
4. Programmatic display ads
   • Pair maximum efficiency with highly targeted placements to get your brand in front of your audience at the ideal moment.
5. Custom ad partnerships
   • Partner with local, regional and national content creators and media publishers to create high-impact content and influencer campaigns.